OEZER, the brand dedicated to the window & door manufacturing industry, has continuously enhanced the brand image and product connotation on the basis of emphasizing safety in recent years. During the Expo 2020 Dubai, Opportunity, Mobility, and Sustainability were set as keywords of the exhibition theme in response to the world development trend under the globalization framework, which perfectly matched the OEZER’s prospect. While COVID-19 strikes us with ferocity, OEZER takes this opportunity slowing down its pace. By constructing a more forward-looking strategy, OEZER team strengthen the depth and breadth of the brand, link up with the world, and interpret it through the exhibition design of the CBD Fair.
Outer Space Flying: An Experiment for Future Living Space
Inspired by spaceships descend from the sky, a rectangle layout was implemented in the exhibition space—LAB, symbolized bringing all the advanced knowledge, technology, and cogitation from the universe to human kinds, enabling us a brand new vision. The rectangular showroom stood in the center of the exhibition hall, combined the OEZER’s identity colors and the sense psychedelic of the space, gave the LAB with symbolic connections of Future, Technology, Innovation, and Front-End. At the rare and right side of the LAB, white huts clustered a bazaar-like space, it was divided into themes of Idea, Material, Lifestyle, and Workshop for holding various events. The intermediary area between green and white is used as a space for discussion and rest. The setup concept is a metaphor for the Expo’s initial formation, which is, the bazaar-like spatial constructed from those individual and small-scale to the nation-scale units.
Interaction Creating: New Definition of Interpersonal Communication Space
Connecting two ends of the traffic flow, a functional-flexible square that conforms the diagonal direction of the LAB on the deformed area. The retreated entrance position creates a blurry boundary of the interior and an exterior room. Such a blank-leaving technique continues the design language of OEZER’s exhibition room. The flexible square was endowed with multiple and variable functions to hold activities such as lectures and press conferences, letting the dynamic communications and static presentations could possibly happen at the same time, the same place. Hence, the exhibition venue is no longer just a spatial but is able to create abundant and infinite possibilities.