ROLANSINI 2020 Guangzhou Design Week

定製家中門,感知心內窗 “The Frame of Mind” - Customize doors at home, and perceive inner windows of the mind.

 

概念延展-門窗作為藝術的核心精神

Concept Extension- View doors and windows as core spirits of arts

作為大陸門窗界的代表性品牌,羅蘭西尼以「一窗一風景,一戶一精神」為品牌理念,在2019年廣州設計周透過展場設計完美傳達。本次廣州設計周承襲去年將門窗與藝術家完美合作的經驗,以同樣的跨領域思維,透過設計在展區內碰撞出令人驚豔、省思的視覺與感知,在門窗打造的空間中加入劇場形式的動態舞蹈,藉由靜與動、門窗與屏幕、觀者與演出者、內在與外顯、心理與物件的對應關係,碰撞、激盪出跨域互動的火花,並以門窗展品自身的中介特質為因子,進而體現嶄新的空間價值。

 

ROLANSINI is a Chinese representative brand (for doors and windows) with the essence of “Seeing Windows as Views of Life, and Doors as Spirits of Mind.” Our team effortlessly delivered this idea by holding “The Frame of View” in 2019 Guangzhou Design Week. In 2020, we continued to apply the former artisanal collaborative experiences and the notion of cross-disciplines, which creates contemplative perceptions and stunning sparks to establish “The Frame of Mind.”With immersive dancing movement, it re-interprets the relationship between “still and moves,” ”doors, windows and screens,” “audiences and performers,” “inners and outers ,” and “mentality and objects.” Taking the doors and windows’intermediary characteristics as a factor to reflect the brand-new spatial value.

 

跨域碰撞-舞蹈牽引的空間感知體驗

Cross Disciplines- Dancing rhythm brings up spatial perception

去年展場以《框‧景》為題,藉由採集人一生中所經歷的七種不同階段,衍生成一個動態性的敘事場景。今年設計延續此一概念,擷取出人一天中必須經歷的七種心理時態-恬靜、幽渺、凝神、盛情、憩息、閒情、木然,在空間設計中對應日出到日落的時序狀態,以及人在其中的不同心境轉折,並反思自身。展區以結合當代劇場的形式演示,多媒體屏幕隨著上述七種狀態轉換、調整、開展,當代舞者不定時在展場內翩然起舞,結合視覺、聽覺、感知與律動,以抽象又具隱喻思維的舞作,表彰場域深層的思緒內涵。當舞者們跳躍舞動的同時,展場完全化身劇場,觀者僅能由外圍窺視或站立兩側,以旁觀者的角度感受當下情境,門窗產品、劇場空間與舞者的動態演繹,共構出一種人內在心境的感受波動,可謂一種計畫性與突發性的劇場觀覽體驗。

 

“The Frame of View” presents seven phases of life; instead,“The Frame of Mind ” represents seven steps of human’s mental conditions in a day, and continues to be developed into narrative motion scenes - Loneliness (Midnight), Revival (Dawn) , Freshness (Morning), Overwhelm (Noon), Release (Afternoon), Eternity (Dusk), and Settlement (Evening). The exhibit space is designed not only to echo the changing time sequence from dawn to midnight, but also provide audiences chances to reflect themselves during the day.

The spatial design is demonstrated by emerging modern theatrical-style performance with multi-media screens, which circularly switch, adjust, and commence “The Seven Steps of the Day.” With the combination of vision, audio, perceptions, and rhythms, modern performers dance randomly with abstract metaphors to present their prolonged thoughts. As they hop and dance, the whole exhibit space suddenly becomes a theater. The audiences can stand aside or take a sneak peek from the outside, and enjoy moments from bystanders’ view. Products, dancers, and theatrical-style space shape people’s inner mood swings, and create planned and instant immersive theatrical experiences.

內外對照-迷幻光盒發出的誠摯邀請

In and Out – A ethereal light box delivers a sincere invitation

綜觀展會整體,由於諸多品牌匯集,且個個以自身角度、美學與品牌精神設計展場,故讓區域呈現紛擾、雜亂的材料與視覺意象。有別於此,羅蘭西尼的展場外觀以簡單的封閉盒子造型設計隱喻人的內在,觀者在外圍僅能窺看,感受LED牆面所投射的高彩度影片,呈現出猶如光盒子般的絢爛迷幻感。若對品牌會展示內容感興趣,欲知豐富的內在就必須走入空間。盒子造型內則以自由平面精神進行規劃,隨著七種不同時序的情境轉換,在展品維持不動的情況下,透過其它裝置、門片的移動調整,讓展品產生不同的平面組合,並達到不同的對應效果。在平面、LED畫面、內在心境三者的不同組合下,團隊以最單純的手法,讓內與外,沉靜與紛擾在場域中產生鮮明的對照。

 

Various brands show off individuality, aesthetics, and brand essence with their exhibit design in a holistic scope. ROLANSINI stands out from this visual chaos by appearing simple sealed box with the metaphor of human inners. The audiences can also glimpse from the outside and enjoy the high saturated films projected on LED screens. On the other hand, people are invited to get closer to the inside part of the ethereal lightbox to understand the brand better.

The inner box is designed with a free-arranged floor plan. The seven scenes of the day are switched in time sequence as display items remain still. However, the exhibits may rearrange the floor plan by moving doors and devices to create visual effects in seven different scenes. The design team successfully establishes a high contrast field of “in and out” and “calm and chaos” in the simplest way.

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