ASHEPOLO, a leading brand of the door manufacturing industry in China, has responded to the changing perception of the times and values. Apart from the previous thinking of safety, functionality, and performance, ASHEPOLO begins to optimize door products emphasizing design aesthetics and exploring the essence of life. From traditional craftsmanship to modern creativity, ASHEPOLO realizes that door should be not only made with the aspect of functionality and safety, but also be addressed with the notion of living taste, lifestyle, and attitude. ASHEPOLP exhibition concretely presented such values transformation was concretely presented in Guangzhou Design Week 2020 under the cooperation of market research by DRD (Design Research Desire) and the design execution of CHU-Studio.
Between the square and circle: A concept store of fast fashion trend
CHU-Studio carried out the space planning under three main characteristics: Circle, Setback, and Concept Store. The site is located at the intersection of two main circulations with three sides exposed to the aisles. The design team set up the circular floor plan with double entrances to create a welcome space to walk through readily and ease the flow during the exhibit. The circular floor plan had also made setbacks from four corners of the square base to accommodate even more visitors. Meanwhile, the CMF design and lightings were all implemented under delicate considerations to ensure an idea of “Trendy Concept Store”, which echoes its glamorous young appearance.
Thinking of product design: Motivated by lifestyle exploration
The overall structure supported four tempered-glass columns, which display four designer’s collections in two different series- Artistic Series and Sporty Series. Inspired by the generation Y and Z, who pursue their attitudes, the team also developed the Artistic Series and Sporty Series of door products to reflect this phenomenon. Emphasizing the texture of material, the Artistic Series enables buyers to customize their unique doors with leather handles and door panels in pearl-white painted or fabric covering. On the other hand, the Sporty Series forms a dynamic rhythm created by the up-and-down curvature moving on the Z-axis. With aluminum decorations on the satin-finished navy-blue panel, users would experience-rich movement and rhythm through the metallic and colored lines.