bilibili, also called b-Station, started up from promoting ACG, and gradually developed into a bullet-screen (Danmu) video-sharing website, which recently became one of the most significant online gatherings for young Asians. It is also a self-expressed online virtual stage in the new generation. At the end of 2020, bilibili held up its first sizeable offline carnival event called < bilibili World2020 >. Our team was also invited to participate in the event and design with the theme named “Future Living Style.”
The theme pavilion is comprised of three toy brands, including “Mountain Toys,” “Unbox Chunk,” and”SML Toy Room.” By Emerging the elements of local trendy culture (in China, Hong Kong, and Korea) with the essences extracted from the IPs mentioned above, the design team sketched out the future profile of the young lifestyle. Meanwhile, bilibili successfully transformed the central animation platform into an uttering window for new lifestyle.
Blind Box – Anticipate surroundings with unpredictability
This exhibit design aims to achieve the main concept of “Blind Box,” which may have related products of designer’s toys, animations, and movies inside the toy box. Purchasers need to tear off the packaging to know what’s in the box. Nowadays, the young gather blind boxes to pursue unexpected Two dimensions satisfaction in an entertaining social context. The notion of “Don’t know which one to get” motivates them to get another one (IP), exchange with other friends or end up to reaching the goal of social interaction
The unique "surprise" of the blind box comes from the designer toy itself and the latter interactions between players and collectors, which form the unpredictable human connections. The exhibit design developed from the concept of “Blind Box” links the site, living, and Post-Dimensions together to make space opportunities to interact. Our team try to reconstruct human’s anticipation of “home” in rapid metropolitan life, and build a surprising field with everyday experiences as if we opened the “Blind Box”.
Future Home – Personalized living of Post-Dimensions
The main goal of the traditional exhibit space is to display items. Instead, our team takes“Modern New Living Style”as the theme , and build up the appearance of living space in Post-Dimensions Time with a large amount of furniture, interior decorations, and IPs Display from three different brands. From design perspectives, decoration style is not in the mainstream; however, emphasizing how to present different ways of personalized living styles is more important. In addition, we plie up a few boxes to construct interior exhibit space, and leave maximal room for the outer part of public space to create a unique uttering stage for the young age.
The three-day exhibition is divided into three different stages, including animation-driven Two dimensions (1.0), art-driven Two dimensions (2.0), and Post-Dimensions-driven Two dimensions (3.0). A variety of lectures, offline events, and site investigations took place in the space. This designed field not only integrated personalized home space, designer toy history and display, but also unified online and offline to adapt to the developing trend of future living.